Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He also won the “Content Marketer Of The Year” that year. Recently he was featured on Forbes. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. He lives in Gurgaon, and is dealing with the everyday challenges of having a cat :)
My purpose is to make the world a happier place, Content Marketing is what I do, creating compelling share-worthy videos :)
Speaker on ‘Viral Marketing’
Aashish has been on stage at events at IIT Bombay, IIM, CXO Roundtable, DMAI, Internet and Mobile Association of India (IAMAI), ClickAsia, FICCI, Wordup Bloggers event, Ashoka University, Bridge Business School, ICFAI Business School Hyderabad, Manipal University, Digital Vidya, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, TiE Travel Marketing Summit, NIIT, YourStory Mobile Sparks, Social Samosa Show, iMedia (Ad-Tech), Rural Marketing Association of India and a lineup for 2018.
- Advisory Board Member – DMAAsia
- Jury – Adobe Content 100 Awards
- Jury – DMAI CMO Choice Awards – 2016, 2017
- Digital Marketing Expert Panel – Digital Vidya
- Ask an Expert Panel – Rodinhoods
- Faculty on Viral Videos – NIIT
- Speaker at sellout masterclasses on viral videos – DMAI
- Mentor – IIM Calcutta Smart Fifty
- Featured in Forbes
Video Marketing On Steroids
He works with ixigo.com, Asia’s leading travel search and planning website in Content Marketing (Videos). From scripts to screenplay, shooting to editing and finally the method to the madness in distribution, he’s instrumental in building teams and in-house capability in making video marketing become a growth hack. Every video is like a mini movie production, bringing together incredible people from different teams to make it work.
Producing remarkable content in the time of declining attention spans is a tall order, creativity in my opinion becomes the differentiator
7 Secrets of Viral Video Marketing – Ft. on NDTV
Content Marketing in 5 Min – The Indian Story
Quick Interview – How to make a viral
Quick Talk – Message vs The Messenger
Content Marketer of the Year :)
In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Every brand today is turning into a media company.
Here’s a high-res head shot if you need for your article/marketing.