About Aashish

Aashish ChopraAashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He also won the Content Marketer of the year in February 2016. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. He lives in Gurgaon, and is dealing with the everyday challenges of having a cat :)

My purpose is to make the world a happier place, Content Marketing is what I do, creating compelling share-worthy videos :)

Speaker on ‘Viral Marketing’

Aashish has been on stage at events at IIT BombayCXO RoundtableDMAI, Internet and Mobile Association of India (IAMAI),  ClickAsiaFICCI, Wordup Bloggers event, Ashoka University, Bridge Business School, ICFAI Business School Hyderabad, Manipal University, Digital Vidya, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, TiE Travel Marketing Summit, NIIT, YourStory Mobile Sparks, Social Samosa Show, iMedia (Ad-Tech) and counting..

Video Marketing On Steroids

He works with ixigo.com, Asia’s leading travel search and planning website in Content Marketing (Videos). From scripts to screenplay, shooting to editing and finally the method to the madness in distribution, he’s instrumental in building teams and in-house capability in making video marketing become a growth hack. Every video is like a mini movie production, bringing together incredible people from different teams to make it work.

Producing remarkable content in the time of declining attention spans is a tall order, creativity in my opinion becomes the differentiator

Content Marketer of the Year :)

Covered by Yahoo NewsTelegraphHindu Business LineIndia.comMoneycontrol, Business Observer, India Infoline, Press Trust of India and more!

Award_ixigo

Award Selfie
DMAI Marketing Innovation Award

7 Secrets of Viral Video Marketing – Ft. on NDTV

Content Marketing in 5 Min – The Indian Story

Quick Interview – How to make a viral

Quick Talk – Message vs The Messenger

In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Every brand today is turning into a media company.

Here’s a high-res head shot if you need for your article/marketing.

4 thoughts on “About Aashish”

  1. Hi, my name is Huong and I’m a content marketer with Construct Digital in Singapore. I want to interview you for our blog https://www.constructdigital.com/blog on the secrets of viral video marketing because I got to know about you through Digital Asia Marketing Summit. How can I get in touch with you? Perhaps by email or Skype.

    Please let me know. My contact info is huong@construct.sg. I will provide contact info on this form as well.

    Please let me know.

  2. Hi Aashish

    I attended a guest lecture of yours last year at Indian Habitat Centre organized by YourStory. Since then, I have been waiting for the right time to approach you for your views on marketing a social network which actually prove to be the next level networking. So, I request a few minutes time from your busy schedule to meet you. I will really be grateful to you.

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