Session @ Google – Digital Insider

Five years back, I remember applying to Google for a job. Today it felt like full circle, being invited to take a session at Google for their Digital Insider program. An hour long session with rapid fire questions and the famous Google blend coffee :)

Session: Content That Works

Agenda : Content powers communication but creating content that works is a challenge. Join Aashish Chopra and Guneet Singh as they share what they’ve learnt about creating impact with content.

Viral Video Marketing Session @ IIM Rohtak

“You know the difference between a manager and a leader? Managers manage from the back, leaders lead from the front. Be willing to get your hands dirty, be uncompromising about doing the right thing, keep user experience close to your heart, and your head deep in experimentation and execution to make that happen. Aspire to become the best goddamn leaders this country deserves!” Amazing energy with an amazing audience, the future leaders of tomorrow! Viral Video Session @ IIM Rohtak

Video – Quick Chat On Viral Videos

Quick conversation with Manish Vaswani, who leads a digital agency from Indore and is killing it in the hotel industry. Really proud how talent in tier 2 cities is making a dent on the national scene, even aspiring to go global. More power to you guys.

Viral Videos Masterclass at JoshTalks

Viral video masterclass at JoshTalks. Incredible team on a solid mission. Creating and sharing inspirational stories from the heartland, in regional languages. More power to you guys. #LetsMakeIndiaGreatAgain

210 Sign-ups in 24 hours – Webinar On Viral Video Marketing

Hope is not a strategy and viral is not a ‘happy accident’.

Join in April 26, 2018 for the story behind 300 million views :)

Session at Rural Conclave 2018 – Live Video

It was awesome to be part of Rural Conclave 2018, by Rural Marketing Association of India. Incredible stories of innovation and insights from brands creating impact in the heartland. Loved the energy in the audience. Found a live video from the talk, find below :)

Excerpt from EventFaqs.. Aashish Chopra, the award-winning Viral Video Marketer shared tricks of the trade, which one can keep handy while approaching a strategy for Viral Marketing. As Chopra shared with the audiences some of his most viral campaigns at Ixigo.com, he remarked, “It is a myth that one needs a state of the art production studio and top of the line technology to create viral video campaigns. It is infact, the creativity that matters the most for a video campaign.”

 

Guest Lecture at IIM Trichy :)

2002: dropped out of college
2018: guest lecturer at IIM
#Gratitude :)

Featured in Forbes – Driving Sales & Leads With Content Marketing

Forbes published an article about Content Marketing tips from world’s top marketers, about proven ways to drive sales & leads. Grateful to be mentioned among BS free, action oriented individuals and how they are making a dent in Content Marketing around the world :) Here’s the excerpt from the article.

Strive to be relevant. Make your content share-worthy.

Aashish Chopra, head of content marketing at ixigo.com, creates viral videos. He has produced branded posts on Facebook garnering 40M views in a week and has won various marketing awards in Asia.

Chopra shares that

“content must be made for low attention spans, responsive to tiny mobile screens, drive conversations, and prioritize storytelling over production value”.

He makes a good point in adding that “when your content is share-worthy, you beat the platforms at their own game, saving on distribution, making the message so powerful that everyone becomes a messenger spreading your content like wildfire”. The longer we stay relevant in their lives, the higher the sales numbers. And with cheaper phone and data, videos are exploding everywhere.

Chopra recommends asking yourself: “Why would anyone share it?”

Over last three years, Chopra has done tireless experiments and created five buckets of share-worthy content, every option backed by millions of organic views:

  1. Inspirational: Inspirational content is a tall order, but one that has got us the biggest success.
  2. Useful: Making an obsessive list about users’ pain points and finding ways to creatively solve those in a video. Audience with similar pain points, tend to share with their peers.
  3. Celebrate their life: All the pain points we can’t solve, we celebrate, creating relatable content.
  4. Topical: Creating content which news-jacks global breaking news and gives the users a vehicle to share their sentiments.
  5. Change the world: When we create content which creates an authentic impact in the world, be it an act of kindness or making a difference with tiny actions, everyone becomes a messenger of that idea and brand becomes a conduit in celebrating that.

“Remember, views can be bought, but shares are earned, and when shares start snowballing, that’s when magic happens,” says Chopra.

— end of excerpt —

If you’d like to read more about my experiments in viral marketing or be the first to know when the books comes out.. signup for the Mailing list, connect on LinkedIn or Tweet me up :)