7 days 7 million views, 150k shares, 25k comments and 270k likes!
Humbled :) Thanks for the mid week motivation :)
This is the story of a content experiment which grew so big, it smashed our benchmarks and created a whole new level of ‘Crazy’. It was early January and from the trends predicted for 2016, we knew this year belonged to videos. Videos are raining everywhere, from Facebook news-feeds to family groups on WhatsApp. More than 50% of mobile traffic is already dominated by videos, coupled with sky-rocketing mobile users in the country, it’s not just about videos but videos made for mobile. This is the story of how we took an innocent little content post and packaged it into a short and crisp video which hit 50 million views in under 3 weeks! (Learnings from experiment below)
The challenge was to take a listicle with interesting content and fascinating pictures and convert it into a video. It had to move fast and engage and not look like a slide show (hate those lousy slideshows with cheesy animations). The strategy for a video listicle was born. Little did we know that this little experiment done on near zero budget, will catapult our reach, engagement and conversions to mount everest.
We know from experience if something has viral potential, the numbers snow-ball, shares and views accelerate by the hour. The video hit a million views in ten hours, and on Day 3 the views were accelerating at a staggering 11,000 views per minute! Here’s the video
“A travel video that broke the internet”
“ixigo proves Facebook (not YouTube) is the place for video marketing”
“ixigo lists world’s most unusual beaches”
“The power of content marketing is the fact that a near zero budget video can compete with a TV Ad and beat it with numbers!”
In the last two years it has been a roller coaster ride in producing, distributing and decoding viral content. I’m compiling it all into a non-nonsense book. It has the stories of learnings from the content marketing trenches, of how experiments became best practices for multi million views viral videos. About creating viral-worthy content, the art of news-jacking, earning users’ trust and coming up with topics for the next game changer. Join the mailing list and I will update you when it comes out :)
One hour of crazy typing, awesome questions and a vibrant group. Prateek Shah organised a Video Marketing chat on Facebook recently, and the rapid fire questions made for a very energetic afternoon :) The event link is now an archive of sorts with questions and answers about video marketing. From review of a video, to best practices to ROI, we covered it all. Check it out
Q: Are there platforms other than YouTube and Facebook, that brands should seriously focus on for promoting video content?
Q: What is the difference between video marketing and video blogging? Are they same? How can they be used in b2b business/lead generation?
Q: Can you share some key case studies which gives a great perspective on how a growing brand leaped ahead just by following a strong video marketing strategy.
Q: So I started this ecom startup and am on a very tight budget. How do I go start with DM to let the people know about everything. Get some sales and create awareness!
Q: We build multi author blog, we are trying to promote multi host video channel. What no of volumes we must aim at to promote the Expert?? (I mean how often videos should be released and total no of videos)
Q: How can we generate website traffic with the help of video content?
(It is for marketing of events not for a product)
Q: How do you measure the success of a video marketing campaign? What do you measure?
Q: Does having product videos on product page help more than exclusive videos on Youtube page for an e-commerce company?
Q: What are the best practices to control cost while promoting a brand through videos and to engage audience?
Q: I’ve made a video for my app marketing, according to all the rules and guru research. I made it very short, crispy, informative and what not. I still am struggling to understand why is my video not getting good response? Can you throw some light on it by quickly taking a look at it?
Q: At what stage one should focus on Video marketing in a startup. Should it be done parallel or keeping in view the kind of engagement it demands, done at a later stage. Sounds basic, but just in case your experience can throw some light on this.
Q: How to do marketing in youtube?
Q: Which is the best platform for video marketing? Facebook or Youtube?
Q: Does Instagram video marketing work in India?
Check out the answers :)