Social Bakers just reported that ixigo was at the second spot for the fastest growing Facebook pages in India. And in two days, we added 100,000 new fans to the Facebook page. All organic and because of this video.
One hour of crazy typing, awesome questions and a vibrant group. Prateek Shah organised a Video Marketing chat on Facebook recently, and the rapid fire questions made for a very energetic afternoon :) The event link is now an archive of sorts with questions and answers about video marketing. From review of a video, to best practices to ROI, we covered it all. Check it out
Few questions asked in the chat
Q: Are there platforms other than YouTube and Facebook, that brands should seriously focus on for promoting video content?
Q: What is the difference between video marketing and video blogging? Are they same? How can they be used in b2b business/lead generation?
Q: Can you share some key case studies which gives a great perspective on how a growing brand leaped ahead just by following a strong video marketing strategy.
Q: So I started this ecom startup and am on a very tight budget. How do I go start with DM to let the people know about everything. Get some sales and create awareness!
Q: We build multi author blog, we are trying to promote multi host video channel. What no of volumes we must aim at to promote the Expert?? (I mean how often videos should be released and total no of videos)
Q: How can we generate website traffic with the help of video content?
(It is for marketing of events not for a product)
Q: How do you measure the success of a video marketing campaign? What do you measure?
Q: Does having product videos on product page help more than exclusive videos on Youtube page for an e-commerce company?
Q: What are the best practices to control cost while promoting a brand through videos and to engage audience?
Q: I’ve made a video for my app marketing, according to all the rules and guru research. I made it very short, crispy, informative and what not. I still am struggling to understand why is my video not getting good response? Can you throw some light on it by quickly taking a look at it?
Q: At what stage one should focus on Video marketing in a startup. Should it be done parallel or keeping in view the kind of engagement it demands, done at a later stage. Sounds basic, but just in case your experience can throw some light on this.
Q: How to do marketing in youtube?
Q: Which is the best platform for video marketing? Facebook or Youtube?
Q: Does Instagram video marketing work in India?
Check out the answers :)
If Tom Cruise was an Indian traveller. Mission Impossible – Rogue Nation, releases today, what better way to celebrate, than creating content around it. (@ ixigo)
If your job is to create content, there are ideas everywhere you look. Case in point, the latest series of minimalistic graphics we did, idea for which was born sitting on Indigo’s flight flying to Mumbai.
The good old guide for flight passengers
How about flipping the theme :)
The team got into research, and produced some kick-ass visuals. From writing copy to numerous design reviews, we spent hours brainstorming the theme, design and possibly a video in the making :) Check the slide-deck below.
Content ideas are everywhere, team-work in execution is everything.
From the eye of a content creator – Stories everywhere
From the experience on the flight, to curious observations. With the world your playground and tools in your phone, stories get real and raw :) Personal stories during the trip, nothing ‘brand’ or ‘marketing’ about it :)
Curious observations, visualised :)
Digital Vidya, Asia’s leading digital marketing training company recently interviewed me after the success of the webinar I did last weekend on Viral Video Marketing. Includes the story of how I got into digital marketing, my insights about the mistakes organisations commit today and key takeaways from the webinar.
Digital Vidya: How did you get into Digital Marketing?
Aashish: I was in grade 9, when a friend from IIT was helping me with physics, and more than the time we spent understanding physics, we shared tools to build websites. It became a competition of sorts after our physics sessions to share what we had done the previous day in building new features for websites. He went on to finish his degree and become a developer and I started designing websites and solving web presence challenges for small businesses. That’s when I got on the web development bandwagon. After years of helping SMEs with websites, even starting a business in Canada, I realized that building websites was half the game, the real action for any business or ROI came in with what the website did for them. It was an exciting time to be alive back in the day, rapidly changing internet scene, social media in its infancy and SEO being the king.
Then the game changed, and social became the big thing, that’s when I dove into Digital Marketing. From social media marketing, to the evolution to content marketing and now focused on content which can go contagious and viral. I realized that the success of any social marketing plan is dependent on remarkable content. So Content Marketing became my obsession and after success with visual content, mainly Infographics, I started making videos. Within one year, got five viral hits, two awards and millions of views. With India rapidly growing in internet penetration, millions of new users are discovering internet through their mobile devices, it is no longer about tools and technology but how to leverage these in impacting their lives. Also I feel social media has an element of activism, and with the democratic nature of sharing, all that is needed is a good idea acted upon, which can change the world.
Digital Vidya: Why do you think it’s important for entrepreneurs, marketing professionals and students to learn Digital Marketing today?
Aashish: If you look around, where are people spending their time. It is no longer TV, Radio or Newspapers. With millions of Indians getting on the mobile bandwagon, internet grabs the most eyeballs and is rapidly growing. And for any entrepreneur, marketing professional or student, this is where you would be competing. You can start a food business, lead marketing for a big brand or be studying law for that matter, if you need your ideas, products or services to get to the users, it is all about marketing in a digital world.
Digital Vidya: According to you, what are the top mistakes committed by organizations today in leveraging Digital Marketing?
Aashish: I believe mistakes are good, marketing is all about experiments. You do ten experiments, two work, which give you indicators and best practices for future, on which you can build upon. The mistake is not learning from those mistakes, and be shooting in the dark. Organisations must get obsessed about users and about being authentic and transparent. It is about users not fancy tools. The big problem I see in the industry is the focus and obsession with ‘virality’, I feel the obsession must be on impacting lives of their customers, virality will take care of itself.
Digital Vidya: Please share top 5-7 takeaways from the Webinar you would like to share with our community.
Aashish: The takeaways are focused on content marketing and videos:
- Don’t start with the intent to go viral; Viral is the result, focus on value for the user.
- Start obsessing about your users’ pain points and how content can impact their lives.
- Whatever you produce: landing pages, articles, infographics, slides or videos. Make for mobile screens.
- Start the culture of experimentation, do ten experiments, two may work. Learn and improve.
- It is better to execute a good idea, than to wait for that awesome one. Action is everything!
You can read the full interview text on their blog here.
Nothing better than Newsjacking* cricket in India. India vs Bangladesh, World Cup quarterfinal match was trending all over twitter. Released a snappy little funny photo just when India finished their innings, and it started climbing. It’s all the excitement in first few hours, riding a live event. Compared to all the posts on Facebook in the last week, this one little Newsjack hit the home run (sixer) beating all those posts in reach and engagement. Being topical, riding the news with a creative little newsjacks is now a best practice for viral content marketing.
* Newsjacking is the practice of injecting your ideas into a breaking news story and generating tons of social media coverage and engagement.