“What are the pain points, micro-moments, and tiniest of frustrations Indians have with cars?” Identifying the first 10-15 was easy, but it became uphill and against the wind to find deeper truths. It was in the deep dive research and the journey from 15 to 100 micro moments where incredible insights were hidden. That’s what I loved about brainstorming and jam sessions—we weren’t just figuring out ideas; we were getting to the tiny truths. Ideas just happened when there were enough dots to connect.
Had a lot of fun talking about one particular pain point, and when we enjoyed the process, the audience would too. We just needed to keep the authenticity from concept to execution. Everything in this video was non-fiction, driven by a meticulous process. Ideation through the IUCTC framework (Inspirational, Useful, Celebrate their life, Topical, Change the world) made the content relatable and useful for learning pronunciations, and execution was driven by detailed bullet point lists. From selecting the final list of car names to choreographing actions for each name and ensuring the flow of shots kept viewers engaged—every six seconds.
The content the team enjoyed creating the most worked the best since it didn’t feel like work but play. With the incredible skills and talent at Cars24, the team was driven, and everything was executed 100% in-house, even the acting, which was amazing. The results were heartwarming.. over 7000 comments, about the love for cars and one shared pain point :)
Category: Viral Videos
Videos have a longer shelf life, when the idea is share-worthy
Whoa! Even after two years.. this April fools videos is still going big.. 15k reactions within a day.. on LinkedIn 
videos have a longer shelf life.. when the idea is share-worthy.. Top that with killer in-house execution.. 
videos have a longer shelf life.. when the idea is share-worthy.. Top that with killer in-house execution.. Thanks @pascal_bornet for sharing this, sending you the book, grateful 
Video ft. in Print – 3X viral already
So cool to see the video covered in print.. across TOI Gurgaon, Delhi and other cities.. and featured among amazing brands..
grateful for this and proud of the team in killer in-house execution.. this concept has gone viral 3 separate times now.. across Indian WhatsApp groups across ❤️😊🇮🇳 g
Train mein hai ghar wali baat – 15M views in 5 days
For the love of India 🇮🇳
Crazy intensive research, multiple trips in the train to validate every truth, incredible team work from the beautiful writing, to shooting, editing , even featuring in the shots.. 100% in-house execution, except the celebrity voiceover 😊
A video about and for India.. grateful for incredible response – 15M views, over 100k shares in 5 days when last released – super proud of the team.. This remains my favourite, a true case study of our process.. 🙂
Prioritise fun, embrace the flow, seize the now.
Prioritise fun, embrace the flow, seize the now, and watch your accomplishments soar. When passion meets progress, work transforms into play, and success follows.
And if you’re stuck in a job that seems farthest from fun, it’s time to sit back and evaluate if you’re in the right place or role. Because the best work in your career will happen when it doesn’t feel like work. It will be an authentic expression of who you are, and you won’t just succeed – you’ll flourish